Breast cancwhite paper wristbandser awareness promoted through interactive pop-up

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The “pop-up university” established by Estee Lauder spreads knowledge about breast health. [Photo provided to chinadaily.com.cn]

In line with its global theme “Time to end breast cancer”, US skincare giant Estee Lauder has built a “pop-up university” in Shanghai to educate the public about the importance of good breast health.

The pop-up, which was set up in collaboration with Jing’an Kerry Center where it is located, offers breast cancer prevention tips through interactive installations and games. Admission to the pop-up is free.


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